Commemorating a decade of Chrysler Design Awards, the Chrysler brand is celebrating the achievements of individuals who have consistently championed seminal works of architecture and design, and significantly influenced modern American culture. "With the tenth anniversary of the Chrysler Design Awards, we have expanded our scope by celebrating the largely unrecognized, exemplary individuals who make design innovation and excellence possible and affect every area of American society," said Trevor Creed, Senior Vice President, Product Design, DaimlerChrysler. "By recognizing these Design Champions during this tenth anniversary, we are acknowledging that great design can only exist with the support of great leaders whose passion, tenacity, conviction and unique aesthetic enable the works of architects and designers." The Chrysler Design Awards celebrate a commitment to innovation, excellence, and sustained vision. To this end, we recognize individuals who possess a curiosity that compels them to take chances and in doing so, enrich our culture.