Exterior and interior ornamentation is used to present the name and brand of each vehicle. Carefully stylized letters and logos not only positively identify our vehicles, they also contribute to the unique personality of each car which can range from luxurious and elegant to sporty and bold.

It is the Product Identity Studio that designs and produces all exterior, interior, and underhood ornamentation. During the design cycle, CAD surfaced models and highly finished, hand-crafted parts are created for management review. When combined, this ornamentation contributes to the sense of design continuity throughout the vehicle.

Working with interior designers, the Studio also produces all interior graphics used on clusters, buttons and dials. These graphics assist occupants with quick identification and natural use of all controls.