The Color Studio is responsible for the research, design, and development of all interior and exterior colors used on a vehicle. World trends in fashion, home furnishing, and architecture are observed. Trend boards are then created to monitor design influences as they relate to the automotive business. Based on this information, color themes are created and refined to enhance the interior and exterior designs of all Chrysler, Dodge and Jeep brand vehicles. These colors also guide the Fabric and Mastering Studios in various exterior and interior material development such as paint, plastic, cloth and leather

The Fabric Studio develops leather grains, fabric designs and trim features such as carpet, floor mats and headliners. Contrast, texture and pattern must be carefully combined to create a unique interior environment and personality