Auburn Hills, Mich., Jan 21, 2009 -

Chrysler LLC earned two top awards at this year's 13th Annual Polk Automotive Loyalty Awards. The 2009 Chrysler Town & Country was named “Automotive Loyalty Award—Minivan” for the eighth year in a row, and Jeep® Grand Cherokee took “Automotive Loyalty Award—Mid-size SUV.”

"The Chrysler Town & Country being honored with its eighth consecutive award is a true testament to Chrysler's understanding of customer needs in the minivan segment," said Stephen Polk, Chairman, President and CEO of R. L. Polk Co. "The award for Jeep Grand Cherokee represents a significant milestone win for Chrysler as well, with loyalty at the highest level in the mid-size SUV category."

The awards recognize manufacturers for superior owner loyalty performance and are determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same model or make.

“We are honored that our customers continue to choose Chrysler Town & Country and Jeep Grand Cherokee more than any other vehicle in their respective segments,” said Steven Landry, Executive Vice President—North American Sales, Marketing and Mopar Parts and Service, Chrysler LLC. “With more than 25 years of minivan innovation, the 2009 Chrysler Town & Country is the best minivan to transport people and their things. And with more than 17 years of innovating the mid-size sport-utility market, the most capable and powerful Jeep Grand Cherokee is designed to take on life’s ever-changing challenges, whether on- or off-road."

About the 2009 Chrysler Town & CountryChrysler celebrates the 25th anniversary of the minivan during the 2009 model year. With more than 65 minivan-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler LLC has solidified its leadership in the segment. The 2009 Chrysler Town & Country continues to set the mark in minivan value with more than 40 new or improved features from the previous generation, including unsurpassed 17 city / 25 highway mpg fuel economy—a label unbeaten among minivans. The 2009 Chrysler Town & Country is also the first minivan in the segment to feature the all-new Blind Spot Monitoring and Rear Cross Path advance safety systems.

The 2009 Chrysler Town & Country offers customers a contemporary appearance, three different models, two distinct seating and storage systems—Stow n Go and Swiveln Go—unmatched entertainment systems and more than 40 available safety features. The 2009 Chrysler Town & Country received the U.S. Government’s Five Star crash test rating in both front and side impact tests. The U.S. Manufacturer's Suggested Retail Price (MSRP) for the 2009 Chrysler Town & Country LX is $27,250 (including $820 destination).

About the 2009 Jeep Grand CherokeeThe 2009 Jeep Grand Cherokee is designed, engineered and built to master every imaginable day-to-day driving condition, whether on- or off-road. Jeep Grand Cherokee offers a choice of three 4x4 systems—Quadra-Trac I®, Quadra-Trac II® and Quadra-Drive II.® The Quadra-Drive II Jeep 4x4 system gives customers the ultimate in off-road capability with Electronic Limited Slip Differentials (front/rear/center) for best-in-class tractive performance. Staying true to its legendary 4x4 heritage, the Jeep Grand Cherokee is Trail Rated.® Independent front and five-link rear suspension systems and rack-and-pinion steering offer superior on-road ride, handling and performance and standard Electronic Stability Program (ESP) with Electronic Roll Mitigation maintain vehicle stability in a variety of road surface and weather conditions. The Jeep Grand Cherokee also features Hill Descent Control, Hill Start Assist and Trailer Sway Control to deliver off-road and towing capabilities. The U.S. Manufacturer's Suggested Retail Price (MSRP) for the 2009 Jeep Grand Cherokee Laredo 4x2 is $31,080 (including $780 destination).

Chrysler BrandThe Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology—all at an extraordinary value—since the company was founded in 1926.

Whether it is the groundbreaking, bold design of the Chrysler 300, the sleek elegant styling of a Sebring Convertible, or the “family room on wheels” functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the Stow 'n Go seating and storage system on the Chrysler Town & Country, the fuel-saving Multi-Displacement System (MDS) in the Chrysler 300 and uconnect phone utilizing Bluetooth technology on the Chrysler Sebring and Chrysler Sebring Convertible. Both Sebring models also achieve at least 28 highway mpg fuel economy.

The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.

Jeep® BrandStaying true to its strong values and character, the Jeep® brand is purpose-built for adventurous lifestyles. With 68 years of legendary 4x4 capability, the Jeep brand continues to fulfill promises of adventure, liberation and independence for those who truly embrace life, whether traveling on- or off-road. The ruggedness and responsiveness of Jeep vehicles provide owners with a sense of security to handle any situation with confidence.

For 2009, the brand’s legendary Go Anywhere, Do Anything™ heritage is maintained with the addition of more interior refinement, comfort and technology in the widest range of sport-utility vehicles (SUV) under one brand. The Jeep product line includes the brand icon, the Jeep Wrangler; the four-door Jeep Wrangler Unlimited; the popular mid-size Jeep Liberty (Cherokee outside North America); the venerable Jeep Grand Cherokee; the seven-passenger Jeep Commander; and the Jeep Patriot and Jeep Compass with all-new redesigned interiors and fuel economy of 28 mpg.

Detroit, Jan 11, 2009 - The Chrysler Town & Country EV is a Range-extended Electric Vehicle that demonstrates another possible application of ENVI electric-drive technology.

“Twenty-five years ago, Chrysler invented the minivan,” said Frank Klegon, Executive Vice President – Product Development, Chrysler LLC. “And now, with ENVI’s Range-extended Electric Vehicle powertrain, Chrysler is reinventing America’s favorite minivan.”

The Chrysler Town & Country EV combines the electric-drive components of an Electric Vehicle with an integrated small-displacement engine and generator to produce additional electricity to power the electric-drive system when needed. This provides all of the positive attributes of an Electric Vehicle and extends the driving range to be equivalent to today’s gasoline-powered vehicles – without compromises.

The Chrysler Town & Country EV uses a 200 kW (268 horsepower) motor, producing 350 N•m (258 lb.-ft.) of torque. The Chrysler EV Range-extended Electric Vehicle can drive 40 miles on all-electric power, and boasts a range of 400 miles. This makes the Chrysler EV the perfect fuel-efficient family vehicle.

An all-new Liquid Graphite Pearl exterior is featured on the Chrysler Town & Country EV, which wears new, large “EV” graphics on both sides of the vehicle.

• All-new 5.7-liter HEMI® engine recognized by Ward’s for powertrain excellence
• Sixth “10 Best Engine Award” for 5.7-liter HEMI V-8 engine
• Expanded utilization of Chrysler’s fuel-saving Multi-displacement System (MDS) operation
• More power: as much as 390 horsepower
• More torque: as much as 410 lb.-ft. of torque

Auburn Hills, Mich., Jan 7, 2009 - Now in its second generation, the legendary 5.7-liter HEMI® V-8 engine has once again earned a place on Ward’s distinguished “2009 10 Best Engines” list. Relentlessly delivering powertrain excellence, Chrysler LLC has earned Ward’s "10 Best" award six times in the last seven years with the iconic 5.7-liter HEMI engine.

"The HEMI earns the honor not on pure emotion or brute force but with advanced new technology such as variable valve timing, which allows cruising in four-cylinder mode about 40 percent of the time, which is twice as much as the previous-generation Multi-Displacement System cylinder-deactivation system," said Tom Murphy – Executive Director of Ward’s AutoWorld magazine. "A number of Ward’s testers managed to top 19 mpg (12.3 L/100 km) with the HEMI, putting it in line with certain premium V-6s tested."

With improved Multi-Displacement System (MDS) technology for increased fuel efficiency, added refinement and more power, the all-new 2009 5.7-liter HEMI V-8 engine delivers world-class performance and technology in nine Chrysler, Jeep and Dodge vehicles. The 5.7-liter HEMI V-8 engine with MDS technology is available on 2009 Chrysler 300C, Chrysler Aspen, Jeep® Grand Cherokee, Jeep Commander, Dodge Charger, Dodge Durango, Dodge Ram Heavy Duty series and the all-new 2009 Dodge Ram 1500 and Dodge Challenger.

“We are honored to have our iconic HEMI engine recognized by Ward's for a sixth time,” said Bob Lee, Vice President – Powertrain Product Engineering Team, Chrysler LLC. “HEMI is synonymous with performance, and now — thanks to VVT, expanded four-cylinder mode in our MDS system, and a host of other technologies — Chrysler’s new 5.7-liter HEMI V-8 engine delivers more fuel efficiency and refinement, along with even more power.”

While the new 5.7-liter HEMI V-8 engine maintains the key architecture that makes “HEMI” synonymous with “performance,” Chrysler powertrain engineers improved engine breathing and added new technologies, including Variable Valve Timing (VVT), that substantially improve fuel economy and refinement.

The HEMI’s new VVT improves fuel economy in two ways. First, it reduces the engine’s pumping work by closing the intake valve later. Second, it increases the expansion process of the combustion event. This allows more work to be transferred to the crankshaft instead of being rejected out of the exhaust port as heat. Essentially, VVT improves engine breathing, which improves engine efficiency and power.

Dodge’s fuel-saving MDS system seamlessly alternates between smooth, high-fuel-economy four-cylinder mode when less power is needed, and V-8 mode when more power from the new 5.7-liter HEMI engine is in demand. This optimizes fuel economy when V-8 power is not required, without sacrificing vehicle performance or capability.

An expanded MDS operating range in the new-for-2009 HEMI will allow customers to realize an even-greater fuel economy benefit. Chrysler estimates that since its inception of MDS in 2005, more than 100 million gallons of gasoline have been saved, along with reduced carbon dioxide (CO2) emissions of close to one million

When MDS is operating, it is indicated by a “Fuel Saver” readout in the vehicles Electronic Vehicle Information Center.

In addition to VVT and expanded MDS operating range, the HEMI’s fuel economy and performance improvements result from an increased compression ratio, an active intake manifold with long runners for low-end torque and short runners for high-rpm power, improved cylinder head port flow efficiency, and reduced restriction exhaust and induction systems.

Numerous other hardware upgrades were implemented to build on the quality, reliability and durability reputation of the HEMI engine. These include crankshaft structural upgrades, a dual-mass crankshaft damper, new piston design, improved valve-spring design and oil pump capacity increase for VVT.

The new 5.7-liter HEMI V-8 engine is manufactured at the Saltillo Engine Plant in Saltillo, Mexico.

About Chrysler LLC Chrysler LLC, headquartered in Auburn Hills, Mich., produces Chrysler, Jeep®, Dodge and Mopar® brand vehicles and products. Total sales worldwide in 2007 were 2.7 million vehicles. Sales outside of North America were the highest ever with an increase of 8 percent over 2006. Its product lineup features some of the world's most recognizable vehicles, including the Chrysler 300 and Town & Country, Jeep Wrangler and Grand Cherokee and Dodge Challenger and Ram. In the fall of 2008, Chrysler introduced three advanced electric-drive vehicle prototypes -- the Dodge EV, Jeep EV and Chrysler EV. One is targeted to be produced in 2010 for consumers in North American markets, and European markets after 2010.

The Chrysler Foundation, the company's philanthropic arm, annually supports hundreds of charitable organizations in the United States and throughout the world. In 2007, the Foundation gave approximately $21 million in charitable donations.

• One targeted to be produced in 2010 for consumers in North American markets, and European markets after 2010
• Chrysler LLC to have approximately one hundred electric vehicles on the road in government, business, utility and development fleets in 2009
• Chrysler electric-drive technology to be applied to front-wheel-drive, rear-wheel-drive, and body-on-frame four-wheel-drive platforms
• Dodge EV: All-electric Performance Sports Car
• Jeep® EV: Wrangler Range-extended Electric Vehicle to allow customers to roam the planet and take care of it at the same time
• Chrysler EV: Town & Country Range-extended Electric Vehicle
• Chrysler and General Electric pursue joint project with U.S. Department of Energy

AUBURN HILLS, Mich. – Actions speak louder than words.

Chrysler LLC announced today that the Company and its ENVI organization have new production-intent, advanced electric-drive technology packaged in three different vehicles – one for each of its brands, Chrysler, Jeep® and Dodge.

Chrysler will select one electric-drive model to be produced in 2010 for consumers in North American markets, and European markets after 2010. Additionally, approximately one hundred Chrysler electric vehicles will be on the road in government, business, utility and Chrysler development fleets in 2009.

The Company said that it is well into the development of advanced, production-intent electric vehicles, and that it will apply electric-drive technology to its front-wheel-drive, rear-wheel-drive and body-on-frame four-wheel-drive platforms in the next several years.

At its World Headquarters here today, Chrysler revealed its electric-drive prototypes – Dodge EV, Jeep EV and Chrysler EV – and demonstrated the driving performance and capability of each.

“We have a social responsibility to our consumers to deliver environmentally friendly, fuel efficient, advanced electric vehicles, and our intention is to meet that responsibility quickly and more broadly than any other automobile manufacturer,” said Bob Nardelli, Chairman and CEO – Chrysler LLC. “The introduction of the Chrysler, Jeep and Dodge electric vehicles provides a glimpse of the very near future, and demonstrates that we are serious and well along in the development of bringing electric vehicles to market.”

ENVI Organization

The development of Chrysler’s Electric Vehicles and Range-extended Electric Vehicles is led by ENVI – representing the first four letters of “environmental” – the Company’s in-house organization that was formed to focus on electric-drive production vehicles and related advanced technologies. The development of electric-drive systems for future Chrysler, Jeep and Dodge vehicles is maturing quickly.

“ENVI was created just over one year ago with the strategic intent to develop electric-drive vehicles quickly for Chrysler, and it is surpassing expectations,” said Tom LaSorda – Vice Chairman and President. “With ENVI, Chrysler is developing technology to bring Electric Vehicles and extremely fuel-efficient Range-extended Electric Vehicles to market.”

Electric Vehicle Technology

Chrysler’s Electric Vehicles utilize just three primary components. These include an electric motor to drive the wheels, an advanced lithium-ion battery system to power the electric-drive motor, and a controller that manages energy flow. The electric-drive system is being developed for front-wheel-drive, rear-wheel-drive, and body-on-frame four-wheel-drive vehicle applications.

“This technology provides customers with a vehicle that has zero tailpipe emissions and a 150 to 200 mile driving range – far exceeding most Americans’ daily commutes, as nearly 80 percent of Americans drive less than 40 miles per day, or 14,000 miles per year,” said Frank Klegon, Executive Vice President – Product Development. “Electric Vehicles provide the opportunity to fulfill social responsibility, reduce dependency on foreign oil, and eliminate monthly gasoline bills, while delivering performance and utility that our customers desire.”

Range-extended Electric Vehicle Technology

The Range-extended Electric Vehicle combines the electric-drive components of the Electric Vehicle with a small gasoline engine and integrated electric generator to produce additional energy to power the electric-drive system when needed. This provides the positive attributes of an Electric Vehicle with the driving range equivalent to today’s gasoline-powered vehicles – with no compromises in performance.

Range-extended Electric Vehicles offer environmental responsibility without giving up driving range, comfort or utility.

Dodge EV

The Dodge EV development Electric Vehicle is a two-passenger rear-wheel-drive sports car that marries high performance with zero tailpipe emissions.

“The Dodge EV sets a new standard for what can be expected in electric-drive vehicles,” said Lou Rhodes, Vice President – Advance Vehicle Engineering, and President – ENVI. “The electric-vehicle technology enables a fun-to-drive performance sports car and helps redefine the vision of an environmentally responsible vehicle for the Dodge brand.”

The electric-drive system consists of three primary components: a 200 kW (268 horsepower) electric motor, an advanced lithium-ion battery and an integrated power controller.

The 200 kW electric-drive motor generates 650 N*m (480 lb.-ft.) of torque. The instant high torque of the electric-drive motor delivers outstanding performance, accelerating the Dodge EV to 60 mph in less than five seconds, with quarter-mile times of 13 seconds. The Dodge EV has a top speed of more than 120 mph.

Working with the latest advanced lithium-ion battery technology, the Dodge EV has a continuous driving range of 150 to 200 miles, based on advancement of new battery technology – more than triple the average daily commute of most consumers. Recharging the vehicle is a simple one-step process: plugging into a standard 110-volt household outlet for eight hours. The recharge time can be cut in half to four hours by using a typical 220-volt household appliance power outlet.

The Dodge EV offers driving enthusiasts a performance sports car that can be driven to work every day – without consuming gasoline or producing tailpipe emissions.

Jeep EV

The Jeep EV development vehicle is a Range-extended Electric Vehicle that provides a glimpse into the future of a “Go Anywhere, Do Anything” vehicle with renowned Jeep Wrangler capability.

The Jeep EV combines Wrangler’s unmatched off-road capability with the ultimate “Tread Lightly” mindset by providing nature ambassadors with the ability to roam the planet and take care of it at the same time.

The Jeep EV Range-extended Electric Vehicle uses an electric motor, an advanced lithium-ion battery system, and a small gasoline engine with an integrated electric generator to produce additional energy to power the electric-drive system when needed. The 200 kW (268 horsepower) electric motor generates 400 N*m (295 lb.-ft.) of torque. With approximately eight gallons of gasoline, the Jeep EV has a range of 400 miles, including 40 miles of zero fuel-consumption, zero-emissions, all-electric operation.

“We are also exploring four-wheel-drive, in-wheel electric motors to demonstrate the full reach of ENVI’s advanced electric-drive technologies,” said Rhodes.

The instant high torque of the electric-drive motor and the ability to precisely control each wheel independently results in off-road capability ideally suited for the Jeep brand, without compromising on-road driving capability.

Chrysler EV

The Chrysler EV development vehicle is a Range-extended Electric Vehicle that demonstrates another possible application of ENVI electric-drive technology in the segment-leading Chrysler Town & Country minivan.

“With the Chrysler EV, we are able to blend seven-passenger capability and the luxury of the Chrysler Town & Country minivan with electric-drive technology, demonstrating family practicality with zero compromise,” said Rhodes. “ENVI’s electric-drive development vehicles showcase our accelerated application of electric-drive systems into a wide range of vehicles in Chrysler’s future product portfolio.”

The Chrysler EV combines the electric-drive components of an Electric Vehicle with an integrated small-displacement engine and generator to produce additional electricity to power the electric-drive system when needed. This provides all of the positive attributes of an Electric Vehicle and extends the driving range to be equivalent to today’s gasoline-powered vehicles – without compromises.

The Chrysler EV uses a 190 kW (255 horsepower) motor, producing 350 N*m (258 lb.-ft.) of torque, providing 0 to 60 mph acceleration in approximately nine seconds. The Chrysler EV Range-extended Electric Vehicle can drive 40 miles on all-electric power, and boasts a range of 400 miles on approximately eight gallons of gasoline. This makes the Chrysler EV the perfect fuel-efficient family vehicle.

The knowledge and experience gained from the Chrysler EV will be applied to other front-wheel-drive applications in Chrysler’s portfolio.

Chrysler LLC Electric-vehicle Consumer Web Site

Chrysler LLC has launched a web site – www.Chryslergoeselectric.com – to allow consumers to view the latest updates on Electric Vehicles and Range-extended Electric Vehicles from the Company. Content will include videos, photography and news, and visitors can sign up for updates. In addition, the site features a blog where consumers can interact directly with the Company.

Department of Energy Cooperative Agreement

Chrysler and General Electric are jointly pursuing a project with the United States Department of Energy to explore advanced energy-storage technology.

“Chrysler’s partnership with General Electric combines the electric-drive technology demonstrated in the Chrysler Electric Vehicles, with GE’s research and development of advanced energy storage systems,” said Klegon. “Our collective goal working with the DOE is to develop a new, integrated energy-storage system to make electric vehicle battery packs smaller and significantly less expensive than current designs.”

Chrysler and GE will develop and evaluate dual-battery solutions based on GE’s unique technology.

“One of the challenges with electric vehicles is finding a battery with the correct balance between power – for example, during vehicle acceleration – and energy for long driving range,” said Klegon. “We believe that combining two unique battery chemistries – one biased toward power and the other toward energy – into a single battery pack is very promising for a future Chrysler Electric Vehicle.”

Las Vegas, Oct 29, 2007 - Chrysler will debut eight ultra-customized Chrysler, Jeep® and Dodge vehicles at the Specialty Equipment Market Association (SEMA) trade show, the annual showcase of technology, trends and products representing the $36.7 billion automotive parts and accessories industry. The SEMA show will be held Oct. 30 – Nov. 2, 2007 at the Las Vegas Convention Center.

Chrysler’s ‘tricked, tuned and customized’ Chrysler, Jeep and Dodge vehicles were conceived and designed for SEMA by the Mopar Underground design team, a group of in-house automotive enthusiasts who donate their time to the SEMA project vehicles.

‘Designed for Customization’ Philosophy Drives the Mopar Underground Design Team

A contemporary perspective on the design principle, ‘form follows function,’ might state that the ‘form must also be flexible to allow for adaptation.’ For the auto industry, that means producing vehicles for consumers that not only allow for customization but strongly encourage it.

Case in point, the 2007 Jeep Wrangler was named one of the most accessory-friendly vehicles by SEMA members. According to a Foresight Research report conducted last year [commissioned by SEMA's Research and Information Center], more than 1,700 full-size truck owners revealed that 50 percent had spent or planned to spend $500 or more on accessories – with a high of 63 percent for Dodge Ram owners (most likely to accessorize). And 20 percent of that group said they bought their trucks at a particular dealership because of the availability of accessories.

Overseen by Ralph Gilles, Vice President of Jeep/Truck & CFM Design, Chrysler LLC, the Mopar Underground design team has been putting that contemporary perspective on the design principle to action by customizing production vehicles. Since its creation in 2002, the Mopar Underground design team has created vehicle concepts meant to develop performance parts, accessories and customization as well as new vehicle concepts. In fact, the first-generation SRT4 was born from this team’s style initiative.

“Our diverse team which changes frequently has been developing SEMA concepts for more than five years. It’s the usual ‘enthusiast’ suspects from our union shops [plastic, paint, metal and wood], Product Design Office, SRT and Mopar Performance Parts and engineering,” said Gilles.

“Every year, we push the boundaries of conventional thinking – customizing with no limits to creative expression and freedom, just the power to imagine. We want to build customized concept vehicles for SEMA that flex the potential in our platforms, show that Chrysler, Jeep and Dodge vehicles are indeed designed for customization and keep the Mopar spirit and passion alive,” said Gilles.

After the SEMA show, the customized Chrysler, Jeep and Dodge SEMA vehicles will be displayed at events throughout 2008 including Easter Jeep Safari, the Miami Auto Show and more.

Jeep Wrangler JT

Built from the military version of the all new Jeep Wrangler, the Jeep Wrangler JT showcases just how flexible this new platform can be. Revealed at the 2007 Easter Jeep Safari in Moab [Utah], it dominated the steep climbs and descents on the slopes of the Hell’s Revenge trail. Its 4x4 capability was established as it negotiated the slick hot tubs and waterfalls – at times, almost completely vertical to the ground.

Beginning with the new 116-in. wheelbase platform for the Wrangler Unlimited, the design team managed to create a very nimble, trail-savvy Jeep with a 5-ft. pickup bed and an easy-to-handle removable hardtop.

Off-road enhancements include:

• 3-in. suspension lift provided by Superlift
• 35-in. BF Goodrich Mud Terrain tires
• Rear bumper and tire carrier from Mopar
• Front bumper from Mopar
• Warn 9500ti winch
• The Jeep Wrangler Ultimate with 392 HEMI® from Mopar
• The name says it all.

The Jeep Wrangler Ultimate with 392 HEMI from Mopar is a concept vehicle that answers the question “how far can you go with the new Jeep Wrangler?” Beginning with the all-new Jeep Wrangler Unlimited Rubicon®, the design team set out to create the best of the best – combining high style and materials with the best off-road machine ever offered by Jeep.

The suspension is enhanced with a 3-in. lift to clear the massive 35-in. BF Goodrich Mud Terrain tires mounted on custom, polished Alcoa Forged 18-in. wheels. The exterior is chromed out courtesy of Mopar:

• fuel filler door
• taillamp guards
• tubular side steps
• exterior mirrors
• tow hooks
• door handles
• hood hinges
• fascia overlays

To complete the look, the exterior is coated in a wildly experimental ‘Liquid Charcoal Pearl Coat’ paint.

The Wrangler Ultimate’s real story is its interior. Taking cues from rugged adventure sports bags and accessories, the team created a high style and detailed interior compartment that is as tough and beautiful as the exterior. Seating surfaces are clad in durable orange mesh fabric and dark slate gray Nappa/Province leather – bound with a heavy black-leather baseball stitch. Instrument panel details are treated to a stunning Argent Pearl/Satin Silver paint combination, reinforcing the machine character for which Jeep is known. The interior is also home to the exclusive MyGIG′ Multimedia Infotainment System. There are also DVD screens for passengers in the front and rear.

To provide authentic performance on the trail, the team also dropped in a 392 HEMI crate motor.

Jeep Wrangler All-access

The interior of the Jeep Wrangler All-access has been upgraded with premium materials and paint. To give it “trail and off-road” credibility, the designers vamped it up with Mopar performance parts including Rubicon Express 4-in. suspension lift, front and rear bumper with tire carrier, rock rails, cold air intake and Warn 9500ti winch. American Expedition Vehicles supplied its new Pintler sheels.

Painted “Surf Blue,” the Wrangler All-access also features 35-in. BFG Mud Terrain tires. In 2008, the Wrangler All-access will be seen at Easter Jeep Safari [Moab, Utah] and Camp Jeep®.

Dodge Ram BFT

“Built for towing,” the Dodge Ram BFT is also one “big fast truck.” Designed to be the “ultimate” workhorse, the vehicle will appeal to the hardcore truck buyer. And there’s one thing the heavy-duty trucker can never get enough of: a bigger box.

The design team placed a standard cab on a 160-in. Dodge Ram Heavy Duty wheelbase frame so the 9.4-ft chopper fits snuggly in the 10-ft. box. The team also accommodated the dually setup with a 6-in. suspension lift kit from Superlift and Alcoa’s 22.5-in. 10-lug semi wheels. The BFT also features full-length polished bed and step rails.

The Ram BFT has a Banks-enhanced 6.7-liter Cummins turbodiesel engine that is mated to an automatic transmission.

In the end, the Ram BFT provides “maximum” hauling and towing power. And isn’t dependability, durability and capability what Ram life is all about?

Dodge Avenger Tuner - Stormtrooper

The Dodge Avenger Tuner – Stormtrooper is a sophisticated sedan designed to appeal to an adult tuner with an appreciation for technical superiority, exhilarating performance and unbridled luxury and style. The technical, yet organic nature of the Stormtrooper costumes from Star Wars inspired its execution. The Avenger Stormtrooper represents the holistic fusion of technology, racing, comfort and performance.

Smooth power is unleashed by the digitally-tuned 4.0-liter V-6 engine – that packs the punch of a velvet hammer. It features an all-wheel-drive powertrain and six-speed automatic gearbox with AutoStick steering wheel paddle shifters and KW custom coil-over suspension that is tuned for ride-height and damping. Its custom exhaust is from Borla. The large 20 x 9 custom Alcoa Forged rims come with die-sub custom graphics and Michelin 245/35R20 Pilot Sport PS2 tires. It also features a StopTech six-piston front and four- piston rear big-brake package, Xenon HID projector head lamps, Umnitza Predator halo lighting and Challenger fuel filler cap.

Exterior custom modifications on the Avenger Stormtrooper include:

• black-out high-beam parabola package
• tinted head lamp and taillamp package
• tinted PPG blue-magic glass
• billet exhaust tips
• front and rear fascias
• sill aero kit
• integrated rear spoiler
• rear door sail panels
• cold-air intake

Painted a custom pearl white, the Avenger Stormtrooper’s story continues on the inside.

The Alcantara suede-lined interior features four black and white Dodge SRT8 bucket seats with red stitching and stripes to carry the driver and three lucky passengers for the thrill ride of their lives in style. The instrument panel, doors, headliner and pillars are swathed in this performance material. The custom Dodge "rim-shell" steering wheel and shifter paddles are constructed of black leather, white suede and red accent stitching and centering stripe. The centerstack/console features triple gauge pod and glossy pearl white finish.

Revolutionary technology abounds for the sophisticated tuner. There are two Azentek mobile PCs installed with 1.8GHz Intel Core Duo processors and two gigs of ram – one unit is in the front dash and one is in the rear seat center console. With the touch of a finger, the driver is “master of the vehicle network domain.” ETAS’ INCA software digital interface to the engine controller could allow the driver to have the capability to control its tuning and read vitals. The owner could even order parts or download engine calibrations through Mopar Performance Parts and could communicate with engineers and other Dodge owners in Web logs and chat rooms. The driver could adjust fuel maps (as opposed to static flashing) and even download Technical Service Bulletins (TSBs) from a Chrysler, Jeep or Dodge dealership as he or she drives by.

Entertainment – Internet, gaming, music and video – is also controlled. Sync Bluetooth® links to any devices: phone, iPhone and Zune. Heart-pounding sound is provided by KICKER® Audio. It also features a Mopar Performance gauge pack with red accent LED lighting.

Dodge Caravan R/T

Painted Fire Red Pearl, the Dodge Caravan R/T is a statement of enhanced appearance. It features a fully customized exterior including:

• hood with functional scoop and reworked induction system
• front and rear fascias
• side rocker panels
• rear spoiler
• 20 x 9 SRT wheels and 245/45-20 Goodyear tires
• sport suspension with lowered-ride height
• sport-tuned dual exhaust and powertrain control module

The RT R/T’s sport interior features full dark slate trim, sport seats trimmed in dark slate leather with fire-red stitching and perforated suede inserts and dual DVD system. The Swivel ‘n Go′ seat system’s second-row seats that swivel 180 degrees rearward and the removable table installed between the second and third rows completes the RT R/T’s interior.

Dodge Dakota MX Warrior

The Dodge Dakota MX Warrior is a design exercise intended for the younger action-sports crowd. This authentic motocross-themed concept is a cooperative effort with Scott Waraniak. Waraniak is a design student at College for Creative Studies in Detroit and AMA District 14 motocross racer #936 who races for KTM North America and Seattle-based Jones Soda.

Motocross is an extreme sport run on closed-course, natural-terrain dirt tracks. Grabbing the holeshot and maneuvering through the ruts, berms, whoops, doubles, 90-foot jumps and 180-degree tight turns demands lightning-fast reflexes, physical conditioning, practice, concentration and speed. Forty racers compete in two 20-minute motos – mixing flying dirt and rocks with intimidation, adrenaline and horsepower. The outdoor motocross season runs from April to September, while the indoor supercross season runs from January through April. The sport continues to grow in popularity particularly with Gen X and Gen Y action-sport athletes in the United States, Europe and Japan.

With his likeness and signature on limited-edition bottles of Jones Soda, Waraniak [a West Bloomfield, Mich.-resident] provided his race-prepped bike for the project. He’ll use the 2008 KTM 450 SX-F in 2008 motocross season competition. He designed the graphics for both the bike and the Dodge Dakota MX Warrior.

The design team let Waraniak loose to design his “splatter” theme. The bold O21orange and battleship gray vinyl wrap is provided by Image Quest Graphics of Wixom, Mich. The Dakota/KTM 450 SX-F graphics integrate the podium performance of Dodge, Mopar and KTM Motorsports with Waraniak’s sponsors and the motocross industry’s leading icons and lifestyle companies:

• KTM North America of Amherst, Ohio
• Troy Lee Designs of Corona, Calif.
• FMF Racing of Rancho Dominguez, Calif.
• Alpinestars of Torrance, Calif.
• Spy Optics of Carlsbad, Calif.
• EVS Sports of Janesville, Wis.
• Cycra of Hebron, Ohio
• VP Racing Fuels of Wildomar, Calif.
• Maxima Racing Oils of Santee, Calif.
• Lake Cycle of Grand Haven, Mich.
• JP Speed of Holly, Mich.
• KTM Hard Equipment of Amherst, Ohio
• Michelin of Greenville, S.C.
• Powersport Grafx of North Wilkesboro, N.C.
• Xlox Systems of Calgary, Alberta
• SuperSports of Waterford, Mich.
• Skyjacker of Suspensions, West Monroe, La.
• Iniziale Designs of Roseville, Mich.
• KICKER® Audio of Stillwater, Okla.
• Jones Soda of Seattle, Wash.

To give the Dodge Dakota MX Warrior a proper stance and prove it can venture off-road, the suspension is raised four inches. It’s fitted with 20-in. chrome wheels from Mopar wrapped in 31-in. tires. TRX-4 fender flares cover the meats to keep the “splash” graphics fairly clean. To protect the front and rear, the Chrysler metal shop fabricated custom steel bumpers and an integrated warn winch mounted on the front bumper. There are also custom steel rock rails. The taillamps and bed extender were provided by Mopar. The steering wheel was provided by Grant Products. The Surf Blue paint with dark neutral metallic accents is courtesy of the Chrysler paint shop.

Air is fed to the 4.7-liter Magnum® V-8 engine through the custom hood with one-off intake scoops fabricated by the Chrysler plastic shop.

When all is said and done, you’ll never see this Dodge Dakota MX Warrior “DNF.”

Chrysler Town & Country Black Jack

The Chrysler Town & Country Black Jack draws its inspiration from the Luxor Hotel in Las Vegas - a dominant and enigmatic presence on the Strip. Massive, dark and simple in shape and design, the icon casts a shadow over the surrounding properties.

It sits on custom one-off 20-in. wheels with new bright finishes built by Alcoa Forged. They are tucked around a set of Brembo SRT brakes, matched with an adjusted ride height. Its stance is sophisticated, yet approachable. Covered in a custom Amber-Black Pearl paint, the hood features a ghosted “Black Jack” logo and pin stripe provided by Jim-Tech. Chrome accents complement the billet-style grill.

The exterior was designed to draw people to the stunning inside. LED lighting, provided by OSRAM-Sylvania Group, was crucial to the application of Las Vegas allure. To give it an “after hours lounge bar” setting and atmosphere of light and shade, the team created dual panoramic-style roof openings. After relocating the gas tank, light-sensitive “scintilla” provided by Sensitile was used. Constructed of 100 percent acrylic, Scintilla transforms the way in which the surface interacts with interior lighting. The scintilla actually illuminates the players’ “field.”

A leather- wrapped curved bench replaces the third-row seats. Providing “rat pack” and “rat rod” influence, the passenger seats are wrapped by Katzkin, and feature Vogl satin black leather, custom embroidery. Seat inserts feature perforated suede with silver backing and a suede headliner. The centered dealer’s seat required removal of the second-row pilot seats. The “black jack” table is constructed of light-weight carbon fiber. Creating seamless construction, it’s bolted to the translucent center mount that flows into the translucent floor. The adjustable lighting and table placement contribute to the players’ comfort.

Azentec and KICKER brought a “bada bing” to the interior. The entertainment system features two KICKER Audio 10-in. L7 sub woofers tied to a 1250-watt amplifier. Two pairs of 6-in. speakers and a four-channel 700-4 amplifier provide the “boom” factor. The rear-mounted 37-in. LCD flat screen and two 7-in. overhead monitors are connected to three hidden overhead digital cameras so there are “eyes” on the dealer’s and players’ hands. The Azentec head unit – the Atlas 1000 – serves as a high-powered laptop radio head unit. Windows XP provides adaptability and capability for wireless internet, Bluetooth, cell phone, navigation system and personal PC – putting the Black Jack on the forefront of in-car entertainment.

With QEK Integrated Fleet Services providing support during the Town & Country Black Jack build, this “slow roller” is sure to turn heads on the Strip.

The Mopar press conference will be held on Tuesday, Oct. 30 at 4:40 p.m. PST in the Mopar booth (#42427) located in the lower South Hall.

About SEMA

The Specialty Equipment Market Association (SEMA) Show, the annual showcase of technology, trends and products for the $36.7 billion automotive parts and accessories industry, will be held Oct. 30 – Nov. 2, 2007 at the Las Vegas Convention Center. The premier automotive specialty products trade event in the world, SEMA draws the industry’s brightest minds and hottest products to the Las Vegas Convention Center and attracts more than 100,000 industry leaders from over 100 countries in the automotive, truck and SUV markets. Open to domestic and international industry professionals and media, the 2007 SEMA Show will feature more than 2,000 exhibitors. More than 100,000 are expected to attend this year. SEMA was founded in 1963. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles.

70 Years of Mopar

When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.

Originally used in the 1920s, Mopar (a simple contraction of the words MOtor and PARts) was trademarked for a line of antifreeze products in 1937. It was also widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960s – the muscle car era. The Chrysler Corporation built race-ready Dodge and Plymouth “package cars” equipped with special high-performance parts. Mopar carried a line of “Special Parts” for super stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.

Today, Chrysler’s Global Service and Parts division is responsible for the manufacturing and distribution of nearly 250,000 authentic Mopar replacement parts, components and accessories for Chrysler, Jeep and Dodge vehicles sold around the world. To assure quality, reliability and durability, all Mopar parts and accessories are designed in strict adherence to Chrysler engineering standards.