It’s a movement that was launched with a two minute punch to the head; a knockout delivered by a brand and an artist that have come to stand for getting back up when they're knocked down. It’s a bare-knuckled jab that could only come from a city like this one; seasoned, calloused and as resilient as the American spirit itself. On that day, the world heard an unbridled optimism that not only resonated through every note the Selected of God choir sang-it resonated with people all over the world.
This is the evolution of that movement. It's a celebration of victories, both big and small. It’s a recognition of a spirit that you can’t help but recognize.
This is the next step, The Imported from Detroit Project. Never give up, always give back.
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