Generations of Innovation

Always thinking ahead since 1924, the Chrysler Brand continues to build visionary technologies and loyal customer relationships across America and the globe.

Awards & Accolades

2022 IIHS TOP SAFETY PICK

The 2022 Chrysler Pacifica was named an IIHS Top Safety Pick.

2022 KELLEY BLUE BOOK

2022 AUTOTRADER

U.S. DEPARTMENT OF TRANSPORTATION

The Road Here

The Chrysler Brand has always evolved to make sure you get the most out of every vehicle. From the very first Chrysler Brand vehicles in the 1920s, right through to innovating the future of mobility, every model offers technology and features designed to enhance your life.

Leading the Vanguard

Since introducing the first ever minivan in the early 1980s, the Chrysler Brand has searched for creative ways to make life on the road more fun and more you. We were the first company to offer integrated child safety seats and have always innovated new storage and seating versatility features to suit your needs. The future looks even brighter with the new Chrysler Synthesis Virtual Personal Assistant Concept, which uses artificial intelligence to create the most customizable in-vehicle experience yet.

Blast Into Space

Anticipating your family's needs is key to any Chrysler Brand vehicle. For decades, the Chrysler Brand has pioneered versatile storage and seating configurations that suit a huge range of needs. This is why we created the available Stow 'n Go® Seating and Storage System to help you customize interior space for whatever your journey demands.

Always Entertaining

In-vehicle entertainment has been a top priority of the Chrysler Brand—from the first 6.4-inch LCD screen and wireless headphones on the 2000 Chrysler Town & Country to the introduction of satellite radio, Wireless Connectivity and DVD players in the mid-2000s. Flash forward to the 2023 Chrysler Pacifica, where you'll see this commitment in America’s most technologically advanced minivan, with available dual 10-inch touchscreens and 4G connectivity for hours of entertainment on the road.

  • The Road Ahead

    Guided by a commitment to ingenious mobility, the Chrysler Brand has big plans for its second century. Following the launch at CES of the Chrysler Airflow Concept and STLA platform technologies, we will continue to reveal innovative new products and features at the biggest tech and automotive events in the future.

Always Innovating

The Chrysler Brand has continued to adapt and stand out over the years to deliver stylish and convenient vehicles for all drivers.

1920s

WALTER P. CHRYSLER WITH THE ORIGINAL 1924 CHRYSLER SIX

1930s

1934 CHRYSLER AIRFLOW

1940s

1940 CHRYSLER THUNDERBOLT CONCEPT

1950s

1957 CHRYSLER 300C

1960s

1963 CHRYSLER TURBINE

1970s

1975 CHRYSLER CORDOBA

1980s

1984 CHRYSLER LASER

1990s

1991 CHRYSLER TOWN & COUNTRY

2005

CHRYSLER 300

2012

CHRYSLER 300C SRT8®

2016

CHRYSLER PACIFICA

2017

CHRYSLER PACIFICA PLUG-IN HYBRID

2017

WAYMO PARTNERSHIP

2021

CHRYSLER PACIFICA PINNACLE

  • Make It Yours

    Upgrade your Chrysler Brand vehicle with available stylish floor mats, roof racks, cargo bins and more. Available authentic Chrysler Brand accessories are designed to your model’s exact specifications and offer a unique, personalized experience.

Rep the Home Team

Shop the latest Chrysler Brand gear and merchandise from apparel to accessories to innovative tech products, and show off your Chrysler fandom.

A sampling of Chrysler Brand merchandise including jackets, backpacks, caps, luggage, shirts and mugs.

Hot Off the Presses

Check out what the Chrysler Brand is up to and follow the latest Chrysler Brand news.

Last of a Legend: 6.4L HEMI®-powered 2023 Chrysler 300C Celebrates Iconic Chrysler 300 Model

2023 Chrysler Pacifica / Pacifica Plug-In Hybrid Fact Sheet

Chrysler Brand Charges Up Electrify Expo New York